The industrial workshop, organized from Asincar on October 30 in Spain, brought together stakeholders, food companies (dairy, meat, chocolate among others) and the regional Innovation Hub to show the capabilities of the APRIL project’s robotic hand.The workshop itself got relevant media presence.
- Press releases: 5
- Regional newspaper: La Nueva España Digital – LNE.es (LNE) and El Comercio (Diario de Asturias) (EC), the two biggest newspapers in the region. Also, we got one in another regional newspaper more focused in the rural area (El Campo de Asturias, ECDA)
- Specialised food magazines:
- Revista Alimentaria (most important food specialized magazine in Spain) and Eurocarne.
- Radio: 4
- The regional radio Radiotelevisión del Principado de Asturias (RTPA) Regional programmes of national radios: Radio Nacional de (RNE, two appearances) and Onda Cero
- TV: 3
- Regional TV, TPA (2 presences)
- The regional programme of the national TV TVE
The importance of the media attention shows how relevant is the effort put in the finalization of the robotic hand. And how important are the inputs given from the results reached in order to attract a targeted audience.